Uğur Batı finished his undergraduate education at Boğaziçi University. After finishing his master’s degree on Advertising & Publicity at  Marmara University and on Marketing Management & Business Administration at Yeditepe University, he then finished his doctorate in Department of Communication Sciences at Marmara University.

Starting his professional carrier as an advertisement writer and strategist in different advertisement agencies, he moved on to work in brand management sections in Rumeli Telekom Inc.’s Telsim and did the translation and localizations works of various projects in Microsoft, İş-Tim Aria and Oracle. After 2,5 years as creative director in Gode Istanbul, Uğur Batı now works as a brand consultant and teaches in Okan University, Istanbul Kültür University and Üsküdar University.